Following development of an Agritourism Situation Analysis and Options Report, several (7) in-region consultation workshops, meetings with agricultural peak bodies and regional and state stakeholders, numerous site-visits to potentially significant agritourism sites, and target consumer market research, four (4) key strategic objectives where identified:
Destination Riverina Murray’s mission is to strengthen the region’s visitor economy by developing strong partnerships with industry, local government and tourism organisations to collectively contribute towards increasing visitation, expenditure and dispersal within the Riverina Murray region; encompassing 149,000 square kilometres, 22 local government areas and is home to over 275,000 people.