Agritourism is a tourism-related experience or product that connects agricultural products, people or places, with visitors to a farm; or to an ancillary off-farm premises, that provides strong experiential interpretation of the produce, product or process.
This definition encompasses four essential elements:
Combines tourism and agriculture industries
Attracts members of the public to visit on farm
Farmers diversify from agriculture into tourism, increasing farm income and/or employment
Provides recreation, entertainment and/or educational experiences related to the agriculture enterprise
Guiding the future: Agritourism in the Riverina Murray
The Destination Riverina Murray Agritourism Development Strategy provides the direction needed to grow a differentiated and competitive agritourism sector in the region, to strengthen the appeal of visiting the region, and enhance the region’s Visitor Economy.
This strategy prioritises four (4) key strategic directions:
Building capacity across the region's local governments and agritourism sector
Focusing support for agritourism development and marketing on emerging agritourism hub areas
