About Us

Destination Riverina Murray is one of six Destination Networks established in 2017 to increase visitation and contribute towards achieving the NSW Government’s overnight visitor expenditure goal for 2020. The operations of the Destination Networks are funded by the NSW government through Destination NSW, the government’s lead agency for tourism and major events.

The Riverina Murray region encompasses 149,000 square kilometres, 22 local government areas, 16 National Parks and is home to over 275,000 people. The region is one of the most diverse in NSW and includes the sub-regions of Outback Riverina, Central Murray, Albury-Hume, Snowy Valleys, Eastern Riverina, and Western Riverina.

Destination Riverina Murray is the destination manager and facilitates visitor economy growth through effective representation and coordination of the region’s tourism industry. Key responsibilities include:

  • Develop and implement the region’s Destination Management Plan.
  • Represent the region’s interests to Destination NSW and the NSW Government.
  • Work with Destination NSW on a range of initiatives including marketing and industry development.
  • Collaborate with tourism organisations, committees and Local Government tourism teams.
  • Provide assistance to strengthen applications for funding of events or tourism projects.
  • Deliver education and training initiatives.
  • Undertake tourism research and market analysis to inform product development and investment attraction.
  • Advocate for the region’s tourism industry.
  • Assist with acquiring new business events and conferences.

Destination Riverina Murray’s mission is to strengthen the region’s visitor economy by developing strong partnerships with Destination New South Wales, Murray Regional Tourism, Thrive Riverina, Local Governments, National Parks and Wildlife Service and industry stakeholders to collectively contribute towards increasing visitation, expenditure and dispersal within the Riverina Murray region.

Our Board

Destination Riverina Murray is led by a board of skills based Directors who have been appointed for a 3 year term.

The Team

Sarah Hope

Acting General Manager
sarah.hope@destinationrm.com.au0409 763 789

Katie O'Neill

Executive Assistant
katie.oneill@destinationrm.com.au0448 862 196

Strategic Plan 2020/21

Destination Riverina Murray is pleased to share with you our Strategic Plan for the 2020/21 financial year. The team are looking forward to strengthening relationships and delivering exciting projects that are designed to inspire new businesses and help the industry recover and rebuild after the global pandemic. The region’s tourism industry is resilient and it will adapt to new ways of doing business to emerge stronger in the future, and the DRM team will also apply these principles and take a new and innovative approach to the way we do things over the next 12 months and beyond. We welcome any feedback you have so feel free to get in touch if you’d like to have a chat about the plan.

Read the Strategic Plan

Annual Report 2019/20

At the beginning of the 2019/20 financial year the Destination Riverina Murray board and staff set ambitious goals and objectives designed to energise and inspire the region’s tourism industry, to educate and equip operators for growth, to ensure more resources were committed to marketing the region, and to ultimately increase visitation to the towns, villages and cities. The objectives set were a strategic mix of product development and marketing initiatives that have been delivered in close collaboration with our partners including Destination NSW, Thrive Riverina, Murray Regional Tourism and the 22 local government areas in the Riverina Murray region.

The 2019/20 Annual Report document summarises the key projects and initiatives delivered during the financial year.

Read the report

Acknowledgement of Country

Destination Riverina Murray  acknowledges the many Aboriginal Nations and Aboriginal People of the Riverina Murray region as the traditional carers and custodians of the land that we all now live and work on. We pay our respect to Elders past, present and emerging. Destination Riverina Murray values the diversity of this region and works in partnership with local Aboriginal communities to respectfully celebrate and share Aboriginal culture with visitors to the region and also with locals who live here.