Destination Riverina Murray is one of six Destination Networks established in 2017 to increase visitation and contribute towards achieving the NSW Government’s overnight visitor expenditure goal for 2020. The operations of the Destination Networks are funded by the NSW government through Destination NSW, the government’s lead agency for tourism and major events.
The Riverina Murray region encompasses 149,000 square kilometres, 22 local government areas, 16 National Parks and is home to over 275,000 people. The region is one of the most diverse in NSW and includes the sub-regions of Outback Riverina, Central Murray, Albury-Hume, Snowy Valleys, Eastern Riverina, and Western Riverina.
Destination Riverina Murray is the destination manager and facilitates visitor economy growth through effective representation and coordination of the region’s tourism industry. Key responsibilities include:
Destination Riverina Murray’s mission is to strengthen the region’s visitor economy by developing strong partnerships with Destination New South Wales, Murray Regional Tourism, Thrive Riverina, Local Governments, National Parks and Wildlife Service and industry stakeholders to collectively contribute towards increasing visitation, expenditure and dispersal within the Riverina Murray region.
Destination Riverina Murray is led by a board of skills based Directors who have been appointed for a 3 year term.