Agritourism refers to tourism-related product and/or experiences that connect agricultural products, people or places, with visitors to a farm; or to an ancillary off-farm premises, that provides strong experiential interpretation of the produce, product or process.
The Destination Riverina Murray Agritourism Development Strategy developed in 2024, sets the vision for a thriving, unique, and competitive agritourism sector in the region. Currently being implemented by Destination Riverina Murray, this strategy focuses on four (4) key priorities:
Building capacity across the region's local governments and agritourism sector,
Focusing support for agritourism development and marketing on emerging agritourism hub areas,
Developing lead agritourism products, and
Leading the region's marketing of agritourism.
The development of this Riverina Murray Agritourism Strategy was proudly supported the by Department of Regional NSW and Destination NSW
