Destination Riverina Murray are committed to helping the region’s tourism industry grow. We want to work with industry to ensure visitors have a memorable experience while in our region, and one worth sharing with their family and friends.
You may have seen the businesses we’ve worked with in the past featured in photoshoots for marketing campaigns or included as prize sponsors in our My Riverina Murray Instagram competitions, and wondered how you can get involved.
With such an array of fantastic tourism businesses across the Riverina Murray, we use a range of criteria to determine who best fits each project. Our Destination Champion program includes seven steps to ensure the businesses we choose to work with are industry leaders. For future projects and opportunities, we’ll check potential partner businesses against these criteria.
A Destination Champion is a business actively involved in the industry and working towards making the Riverina Murray a top destination. We believe businesses like these should be promoted for demonstrating their commitment to the visitor economy.
As a Destination Champion, you will be considered a VIP of the industry. This means you will be first in line when there are opportunities to get involved in our projects and initiatives including business development programs, visiting media familiarisation tours and marketing campaigns.
As a destination, we need to put our best foot forward, and these simple but effective steps are what Destination Riverina Murray consider to be must-dos for all tourism businesses.
Complete each one of the following steps. Many businesses will find they have already completed some or all of these.
Get Connected is Destination NSW’s free website membership program where you can showcase your tourism products on sites including visitnsw.com, and reach more than two million potential visitors a month. Simple and easy to use, Get Connected membership is open to all tourism businesses and events within NSW, and is powered by the Australian Tourism Data Warehouse (ATDW-Online) platform.
Our monthly stakeholder update is for people working in the tourism industry. The update includes projects you can get involved with, marketing initiatives, business development resources, industry events and a section to feature new tourism product. We also post industry updates on our corporate Instagram and LinkedIn accounts, so make sure you follow those as well!
Destination NSW’s weekly industry bulletin, Insights, is distributed to more than 4,000 registered contacts across the state. It includes information on Destination NSW marketing campaigns, events, development opportunities, research and general news within the industry.
An online booking system is an essential step towards expanding the reach of your tourism product. This is how consumers expect to book and helps to remove as many points of friction on the path to purchase as possible.
A booking system can provide live availability and prices directly to your customers, while also distributing your product to online marketplaces, such as online travel agents and visitor information centres. Additionally, online booking systems help manage your inventory while streamlining payments and operations.
Social media helps you share your stories in the online community and reach potential customers. Travellers use social media at every stage of the travel cycle, from looking for travel inspiration, planning and booking, through to eventually sharing their travel stories.
Facebook and Instagram both have business page functionality that is easy to set up and offers highly targeted, paid advertising options.
Your local destination’s social media platforms share content relevant to your business. By following them it will allow you to share and leverage this content through your own accounts, as well as educate yourself about the tourism offering in your area.
Distributing or selling your product internationally is often referred to as ‘inbound tourism’ or ‘export tourism’. To tap into inbound business and distribute your product internationally, your product needs to be export ready. Being export ready means you are doing everything right at a domestic level and you’re now ready to work with distribution partners to sell your product, including third party distributors, or trade sales partners, such as inbound tour operators (ITOs), wholesalers, online travel agents (OTAs) and retailers to sell your product to visitors overseas. Export ready businesses also factor appropriate commissions into their pricing.