NSW First Program

Destination NSW delivers the NSW First Program to assist tourism businesses to develop, promote and sell their tourism products. It includes face-to-face workshops and online webcasts with a focus on free online and on-demand content, to cater to busy round-the-clock tourism businesses across NSW. Live webcasts offer ‘how-to’ insights on a range of topics for the tourism industry, with more events to be added to the calendar throughout the year.
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Riverina Murray Destination Management Plan

The Riverina Murray Destination Management Plan 2018 is the key strategic document to drive and promote growth in the region’s tourism industry. The DMP identifies strategic development themes, priority projects and infrastructure that will encourage both private and public-sector investment in the tourism sector and stimulate increased visitation to the region.

Destination Riverina Murray will deliver the plan in partnership with Destination NSW, Murray Regional Tourism, Thrive Riverina, NSW National Parks and Wildlife Service, Local Governments and the tourism industry.
Download the Plan

The Riverina Branding and Visual Identity

Destination NSW has worked in partnership with Destination Riverina Murray and Thrive Riverina to develop a brand identity and guidelines for the Riverina region. The new branding differentiates the Riverina from its competitors and presents a united, clear and strong visual identity that reflects the unique experiences on offer and positions the region as a desirable leisure destination.

Two versions of the guidelines have been created – one suitable for the local tourism industry, local councils and other stakeholders, while the master version is suitable for use within whole-of-region marketing campaigns and promotional material by Destination NSW, Thrive Riverina and Destination Riverina Murray. If you are a stakeholder from a local council or a tourism business within the Riverina we encourage you to download the guidelines so you can align your own messaging, branding and promotions with the region’s identity. All of the branding assets such as logos, the colour palette and font can be downloaded using the links within the guidelines document.
Download the Riverina Branding Guidelines

The Value of Tourism to the Region

Every minute of every day, tourism delivers over $3,308 of visitor spend into the Riverina Murray economy – that equates to almost $4.8 million per day! This value has grown by over 3% in the last year alone and is forecast to continue as the region’s tourism sector matures and attracts more visitors. Read more about the impact of tourism on the region’s economy within the Value of Tourism Report for 2019.
Download the report

Get Connected

Get Connected is Destination NSW’s website membership program. Simple and easy to use, Get Connected membership is free and is open to all tourism operators within New South Wales.

With Get Connected, Destination NSW gives you the opportunity to showcase your tourism products on Destination NSW consumer websites FREE of charge and tap into over 1.8 million potential customers a month, both domestic and international – that’s 22 million people a year who are looking for tourism products.

Follow this step-by-step guide to list your business on Get Connected.
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Image Library

Media and industry operators can search and download images for free from Destination NSW’s image library. The collection is constantly being updated and includes great images of city and regional destinations, experiences and events.
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